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Why and what is the Non-conference or notConf

The NotConf, or Non-conference, is an unconventional event designed to foster collaboration, networking, and creativity in a more informal and interactive environment.

The conference’s structure can be broken down into several key components:

By incorporating various formats and activities, the Non-conference ensures that attendees remain engaged, learn effectively, and have ample opportunities to connect with others. 


This mixed structure strikes a balance between providing valuable information through traditional talks and fostering active participation, collaboration, and creativity in a more informal environment.

Where the theory meet the experience from the field

The Non-conference thrives on its diverse and inclusive environment, which serves as a vital source of strength. This unique atmosphere allows for a rich exchange of ideas, experiences, and knowledge among attendees who come from a wide array of backgrounds and expertise levels. By uniting professionals, experts, teachers, researchers, consultants, and learners, the event creates a fertile ground for cross-disciplinary learning that enriches the understanding of all participants.

Moreover, networking opportunities abound, as attendees can forge connections with professionals from other industries or areas of expertise, opening doors for future collaborations, job opportunities, and mentorship. The NotConf emphasizes inclusivity and accessibility, fostering a welcoming atmosphere where open dialogue, constructive feedback, and a positive learning experience are nurtured.

In such an environment, innovation and problem-solving flourish, as attendees can collaborate with others who bring diverse perspectives and experiences to the table. This dynamic interaction leads to the development of more effective and creative solutions. 

In essence, the Non-conference’s diverse and inclusive environment significantly contributes to creating a valuable and transformative experience for everyone involved.


Agile Reloaded coaches play a vital role in enhancing the overall learning experience at the Non-conference. Their expertise in facilitation, team coaching, and serious gaming contributes to creating an engaging, collaborative, and supportive atmosphere for all attendees. 

The location

The NotConf is held at the Tobacco Theater, an historical and versatile event space located in the heart of Amsterdam. The building was once a tobacco auction house, hence its name, and has been transformed into a theater and event venue over the years.

The “theater” hall

The Tobacco Theater is known for its beautiful and unique interior, combining modern design with the building’s historical charm. The venue is used for a variety of events, including theater performances, corporate events, concerts, workshops, conferences, and private parties. The space is equipped with state-of-the-art technology to cater to diverse event requirements.

Located in the vibrant neighborhood of De Wallen, the Tobacco Theater is surrounded by many attractions, making it an ideal spot for visitors to enjoy the city’s cultural offerings.